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Meet the Team

Meet the UTZ Market Team

We are a community of social entrepreneurs, hustlers and lady bosses with a deep love of exploring the world. We’re headquartered in Antigua, Guatemala. This beautiful city and country provide us with daily inspiration, she is our ‘muse’ if you will.  
We love hearing new ideas, exploring big problems, working towards innovative solutions, and kicking back on a Friday night with a cocktail or brownie sundae.
So you see we are just a band of normal people who believe in good vibes and the pursuit of happiness, and what makes us happy is creating an inclusive global economy via e-commerce - weird? Maybe but hey let’s celebrate what makes us different.

We are UTZ. UTZ means good.

Meet the Team:

Meet Jon -
Jonathan, our Big Boss & co-founder who is sometimes known as ‘papa Jon’. He continues to amaze with his random yet purposeful life history: med-student turned interpreter, turned corporate world minion turned small business hustler. Jon is constantly dropping some deep wisdom and generating big ideas. He has always been a serial entrepreneur and is the guiding force of UTZ Means Good. Jon believes in the power of people when they are given a fighting chance.

Meet LauraLaura is the leading visionary of UTZ Market and our lady boss. Don’t let the unicorn hair and sweet smile surprise you- she has an incredible amount of life experience, creativity and grit. A Nevadan by birth she has chosen to make Guatemala her home. What we love about our resident unicorn is her deep passion to encourage small makers to create big dreams while using savvy business sense. She handles all the behind the scenes details of Market with grace and the certain level of hustle that we love.

Meet HomeroHomero is the North Star for all of our local brands & artisans while joining UTZ Market and selling their products internationally for the first time. Originally from Guatemala City, he guides brands through the process of joining the marketplace; celebrating the successes and advising them when an obstacle pops up. On top of his kindness and creative approach, he uses his experience to make sure that they can sell their products directly to you while creating a mutually beneficial and transparent relationship.

AleAle and her vivacious spirit keeps us on our toes always. She is a hilarious Guatemalan yogi goddess with a lot to say about gender and social norms here in the land of eternal spring. Her positive energy keeps all of us at UTZ Market pushing full steam ahead and her dedication to ensuring each brand that joins UTZ Market is fully represented in their best image means that each one of our customers enjoys a deeper connection with the brand and producers who created their products.


Meet Rachel Rachel is our in house doodler, designer, social media butterfly, spanglish joker, and Southern Bell. When Rachel comes in you can feel the energy in the room lift as she brings a smile to everyone's face. Originally from the beautiful state of North Carolina she has made Guatemala her home and while being all things design, content creation, and social media for UTZ Rachel and her BFF Averie are also starting their own fashion brand, Casa Flor, making beautiful clothing with traditional textiles for everybody and every body type.

Meet ChechoChecho is the piña in the fruit cocktail that is UTZ, he’s the perfect combination of sweet and tart- just the way we like it. He is all about connecting with people, making them laugh, and ensuring that when they leave our office they feel as though they are part of a bigger family. He’s an original co-founder and is the point man in making sure UTZ grows and connects with people all over the world from Guatemala to Honduras (where he is originally from) to the US to Europe and Afghanistan to Israel and South Africa.

Meet Hubert
Hubert
gets ship done, literally. He is the Director of UTZ Box so he over sees that each and every product, from the moment the maker drops off it off at UTZ Market HQ until it lands happily in your hands. He’s been with UTZ since the beginning as a co-founder, master networker and our logistics mastermind. He is shifting paradigms in Guatemala by connecting people with innovative ideas to collaborators that can create real change.